Discover the new educational project “WE RESPECT BEES”, a part of our “Think Higher” campaign developed for Fall/Winter 2021. We’ve teamed up with the beekeepers from Apicoltura Colle Salera, a family business based in Abruzzo, Italy and 3Bee, an agritech company that develops special technology for bees and beekeepers.
We are committed to environmental protection, choosing bees as a symbol of the biologic variety of our planet.
With this campaign, we want to spread awareness about the importance of bees for biodiversity, telling a story about the relationship between humans, nature and animals.
Watch Now
Experienced beekeepers and lifelong bee lovers, Cecilia, Walter and Flavio Pace from Apicoltura Colle Salera are the faces of our new campaign.
Founded in 1979 in Pratola Peligna (Abruzzo, Italy), the family-owned company has been producing high-quality certified organic monofloral honey for over 20 years. They adopted a traditional nomadic beekeping system: the hives and the beekeeper move together from place to place to chase the blooms of their target flower.
With 1000 hives and many award-winning honeys, Apicoltura Colle Salera is an excellent example of what it means to live in harmony with nature and animals.
“I’ve always been surrounded by bees. Sometimes I feel like a queen bee, as beekeeping is traditionally a man’s job.”
“Italy is a symbol of biodiversity, producing 50 different monofloral honeys. It’s something unique: no other place has this variety of blossoms.”
“I define myself as a “flower hunter”, the bees and I move hundreds of kilometers to chase only the purest nectar.”
Another crucial player in the new campaign is 3Bee, an Italian agritech start-up that stands by the side of beekeepers, providing them with innovative systems aimed at improving the health of the bees and their management.
To celebrate our dedication to the beekeeper community and the protection of biodiversity, we are supporting 3Bee and providing several beehives all over Italy with new technologies.
